The word athleisure combines two contradictory terms of leisure and athletic and was used as early as 1979 to describe shoes and clothing that was designed for individuals that wanted to appear athletic. In the past few years, athleisure has taken the athletic industry by storm. As the term “athleisure” gained popularity in the 2010s, it evolved into a new clothing category, originating in the athletic apparel market. However, it has since become a style that is now worn by the general public and beyond—with everything from workout wear and casual styles to coated denim and menswear, all part of the athleisure movement.
The workout wear industry has grown by leaps and bounds over the past few years as more and more people have begun to exercise regularly. As a result, many brands have begun to produce workout clothes that are not only stylish but are designed to be comfortable.
Fast-forward to 2021, and sportswear as fashion clothing is interwoven with cultures around the globe. For the newcomer to the world of workout clothes, the term can be quite confusing, since it is not an official term or industry term. But for those who know what it means, it is the ultimate game-changer.
If you’ve never heard of “athleisure,” you’ve probably been living under a rock—or working in a cubicle for the past decade. The term refers to clothing that is designed to ease us into exercise (without the need for a gym membership) and is now a huge deal in the fashion world.
Everyone can tell you that it’s a great way to enjoy the benefits of exercise, while still looking good and feeling comfortable. —whether you’re training for a marathon, trying to get into shape for the summer, or just trying to look good on the weekends, athleisure is a trend that’s here to stay.
What is Athleisure wear?
We live in a world where the idea of athleisure is starting to take hold. It’s a lifestyle of working out but wearing clothes that still allow you to blend in with the crowd when running into the office or grabbing a cup of coffee on your way to the gym. This form of clothing is used and appreciated even more now that many people have transitioned into the work-from-home lifestyle during the pandemic.
As with all trends, it has a way of evolving and today the workout clothing options for the athleisure wearer are almost limitless. Whether you’re looking for an easy option for working out without the fuss of a sporty outfit, or a more creative look that’s equally comfortable and stylish, the ready-to-wear athleisure options in the market are sure to provide the look that most people are looking for.
The athleisure clothing that is used today was created because of the change in textile science that allowed for the introduction of improved performance fabrics. The most recent textile used has been Gore-tex® that has allowed clothes to be breathable and waterproof without looking like sportswear. There is still experimentation with the textiles today which has propelled changes in athleisure designs. Textile scientists’ within the past few years have been developed a fabric that responds to your body’s temperature. It’s the perfect marriage between design and innovation that copy’s athleisure style of fashion and function.
However, one of the main problems of the market is that the popular sportswear brands dominate the current market. How do the smaller companies find space to make their mark in the market when multinationals that turn over millions of dollars are already competing with each other to generate more profit than their competitors?
The answer is simpler for the companies to get smarter. The most successful independent athleisure brands focus on their sportswear as more of a lifestyle than technical apparel. The king of product is now lifestyle and athleisure is in the perfect territory for up and coming brands that understand this.
As athleisure sales continue to increase, the brands are now hoping to attract new customers by focusing on new styles that can be worn in the workplace. They hope to appeal to the older generation of buyers by selling looser fits of clothing that can act as a middle ground between business wear and sportswear.
As there is growth in the market, both smaller newcomers and bigger companies will continue to expand their athleisure. Many brands are focusing on athleisure’s connection to everyone’s larger focus and health and wellness to gain success.